Communication Advocacy

Professional Development Credit – This Micro-Credential may be eligible for continuing professional development credit in your state. Contact your state affiliate association to learn more.

Overview -The Communication Advocacy Micro-Credential requires that the practitioner demonstrates proficiency of all the essential outcomes and the research-based subskills defined in the details. These include demonstrating facilitating, modeling, and involving multi-faceted strategic, evidence-based outcomes while collecting stakeholder feedback, monitoring, building buy-in, and collaboratively planning for next steps. Further, the practitioner will demonstrate how they not only have the skills; but ensure stakeholders understand and have the ability to communicate and advocate for schools’ needs and continuous improvement of student learning while maintaining a focus on students’ and school’s needs with members of the community and other stakeholders.

Essential Outcomes – Communication Advocacy includes the following five identified essential outcomes:

1. Create a multi-platform strategy to celebrate successes and advocate for school needs and improvement.
2. Engage in the community and leverage civic partnerships to advocate on behalf of students and school.
3. Provide systematic opportunities to invite stakeholders into schools to provide and promote mutually beneficial outcomes.
4. Collaborate with local and national organizations to raise and promote public awareness of the school.
5. Provide a plan with strategies, implementation timelines, evaluation, and monitoring process to establish best-practices for communication advocacy.

Requirements

Part 1. Overview Questions – Create a responsive narrative that answers the following questions (1,000-word minimum):

1. Describe the strategies that allow the use of multiple platforms by all stakeholders to celebrate successes and advocate school needs and improvement.
2. What strategies do you use to engage in the community and leverage civic partnerships to advocate on behalf of students and school?
3. How have you provided systematic opportunities to invite stakeholders into schools to provide and promote mutually beneficial outcomes?
4. How has collaboration with local and national organizations raised and promoted public awareness of the school?
5. Describe the strategies used to develop a comprehensive plan to establish best-practices for communication advocacy

Part 2. Skill Demonstration Product with Self-Analysis

Develop an artifact portfolio that captures the essential outcomes for the Communication Advocacy Micro-Credential and complete the evidence self-analysis.

For each EO detail you will be required to reference an uploaded artifact(s) and guide the assessor to the specific evidence (page number, video time stamp, etc.) within the uploaded artifact(s). An explanation of how the evidence demonstrates proficiency of the outcome detail is also required. The practitioner must clearly and compellingly demonstrate proficiency of every detail under each essential outcome.

Part 3. Reflection & Application

Submit, in writing, a summary of your experience in Communication Advocacy (500-word minimum) highlight and provide specific examples of how you applied the five essential components and details of Communication Advocacy. This could include topics covered such as how stakeholders were included and supported to develop a plan which improved advocacy on behalf of the school and students by meeting needs and celebrating successes. Include a reflection about the impact of this skill on your professional practice and how you will continue to apply it in the future.